EXPERIENCE THE AUTHENTIC TASTE OF JAPAN
Introducing Hitomebore rice, proudly delivered from the renowned rice fields of Osaki Koudo, a UN Globally Important Agricultural Heritage site with over 400 years of tradition. We bring genuine Japanese rice to the UK, allowing you to enjoy the true taste of Japan right at your table.
MEANING OF HITOMEBORE
Hitomebore means falling in love at first sight. This name was selected for this new variety in 1991 from approximately 30,000 submissions from the public. It reflects the hope that people would fall in love at first sight/bite with the rice’s beautiful appearance and delicious taste.
WHY WE STARTED BRINGING HITOMEBORE TO THE UK
With the increasing popularity of sushi in the UK, we noticed low-quality rice ruining the experience, especially at superstores and even some specialty sushi shops. They were using suboptimal varieties whose taste deteriorates when cooled. Determined to bring the true taste of Japan, we import Hitomebore rice, known for its superior taste even after cooling – a feature Japanese rice makers prioritize! Sharing it with our friends proved its deliciousness, which strengthened our determination to bring genuine Japanese rice to the UK.
DIFFERENCE BETWEEN PREMIUM & SUPER PREMIUM HITOMEBORE RICE
Pemium Hitomebore rice is crafted by dedicated farmers. Super premium Hitomebore rice uses the Eishu-method which ensures superior quality with minimal pesticides and fertilizers. This method, also used for premium Kyoho grapes, produces rice sold at high-end department stores in Japan.
LIMITED TO 100 UNITS – EXCLUSIVE TEST MARKETING
Introducing Hitomebore sushi rice, now available on Amazon in vacuum-sealed packs for the very first time! This is a one-time opportunity with only 100 units available during our exclusive test marketing. Experience the fresh taste of Miyagi’s renowned rice, just like in Japan. Don’t miss out on this chance to get genuine Japanese rice in its freshest condition – it may never be available again!
