From Osaki Koudo, Miyagi
UN Globally Important Agricultural Heritage System

Also available on Amazon UK.

PRESERVING OUR LEGACY

Osaki Koudo, Miyagi is a Globally Important Agricultural Heritage System by the Food and Agriculture Organization of the United Nations.

OUR RICE

We bring genuine Japanese rice to the UK, allowing you to enjoy the true taste of Japan right at your table.

DIFFERENCE BETWEEN PREMIUM & SUPER PREMIUM HITOMEBORE RICE

Our Pemium Hitomebore rice is crafted by dedicated farmers. The Super Premium Hitomebore rice uses the Eishu-method which ensures superior quality with nutritional management [Ei 栄] of its growth cycle [shu 週]. The Eishu method is famous for Kyoho grapes because the method was originally invented by the vinecurist Dr Yasushi Ohinoue. Eishu-rice is the only rice in Japan that uses this method. Eishu-rice is sold at high-end department stores in Japan.

MORE ABOUT OUR RICE

DISCOVER THE ULTIMATE SUSHI RICE EXPERIENCE

Indulge in the exquisite taste of our premium Sushi Rice, sourced directly from the renowned Osaki Koudou region in Miyagi, Japan. This area is celebrated for its exceptional agricultural practices centered on rice, recognized by the UN as a Globally Important Agricultural Heritage System. With over 400 years of rice cultivation expertise, our Sushi Rice embodies the rich heritage and superior quality that Japanese rice is known for.

Our Sushi Rice is not just any rice; it’s a culinary masterpiece. The Hitomebore variety, which translates to “fall in love at first sight,” lives up to its name with every grain. Unlike non-Japanese sushi rice, our Japanese rice maintains its delicious flavour and chewy, mochi-like texture even when cooled down, thanks to its low amylose level.

Remaining delicious even when cold makes it perfect for sushi, rice balls, and bento boxes. Additionally, its versatility shines in various dishes such as stir-fries, curries, and traditional Japanese cuisine. Imagine serving your family and friends sushi that tastes like it’s straight from a genuine Japanese restaurant. With our Sushi Rice, you can!

What sets our Sushi Rice apart is its vacuum-packed freshness. Rice taste deteriorates quickly once milled, but our vacuum packaging locks in the peak flavor and extends the shelf life, ensuring you enjoy the freshest Japanese rice possible. Many Japanese rice products skip this crucial step due to cost, but we’ve made it a priority to deliver the best quality at a competitive price.

Our Sushi Rice is not only about taste but also about authenticity. Hitomebore is the most prevalent rice served in business settings across Japan; so if you have been to Japan, you may have had this already without knowing it. You’re not just buying rice; you’re buying a piece of Japanese culture and tradition. Don’t miss out on the opportunity to experience genuine Japanese rice, currently available only on Amazon!

WHY WE STARTED BRINGING HITOMEBORE TO THE UK

With the increasing popularity of sushi in the UK, we noticed low-quality rice ruining the experience, especially at superstores and even some specialty sushi shops. They were using suboptimal varieties whose taste deteriorates when cooled. Determined to bring the true taste of Japan, we import Hitomebore rice, known for its superior taste even after cooling – a feature Japanese rice makers prioritize! Sharing it with our friends proved its deliciousness, which strengthened our determination to bring genuine Japanese rice to the UK.